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Microeconomics and Company Growth Swaine Thompson Microeconomics National American University August 8, 2003 ABSTRACT Microeconomics is as important to our economy as air is to living. The way we make buying decisions, how much we spend and even down to the factors that influence our buying decisions are all factors which are very important to modern companies. This paper sets out to explain some key functions of how businesses grow using microeconomics. The way in which a company grows and develops will be a result of different influences. These are commonly known as micro and macro factors. Macro factors are those over which the company can have little, if any direct influence. These are major issues such as the economy as a whole, the political situation and technological breakthroughs. When we consider the micro factors, these are more influenced...

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