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Table of Contents 1 TERMS OF REFERENCE 3 2 INTRODUCTION 3 3 POSSIBLE PROBLEMS FACED BY GM 3 3.1 Reasons why GM may be having problems 3 3.2 Response to the problems 4 3.3 Role of Management 5 3.4 Marketing Techniques 6 4 FINANCIAL INDICATORS 7 5 CONCLUSION 8 6 RECOMMENDATIONS 8 7 APPENDIX A 9 1 Terms of reference The purpose of this report is to carry out an in depth investigation of General Motors and specifically report on their performance problems which have occurred over the last two years. The specific areas which this report will analyse are the management and marketing techniques of the company and also to aid the investigation it will include current financial statements. Finally there will be a conclusion and recommendations at the end of the report which will offer possible ways General Motors can improve and anything it can change. 2 Introduction According to the General Motors Corporate website General Motors Corp was founded in 1908 and it was once the world's largest automobiles producer. General Motors employ around 327,000 employees around the world and has its global headquarters...

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