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Critically evaluate the Business Model and the Information Based Strategy of Capital One and relate this to the theories that underpin Relationship Marketing.
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~ TABLE OF CONTENTS ~ Question 1: Critically evaluate the Business Model and the Information Based Strategy of Capital One and relate this to the theories that underpin Relationship Marketing. 2 Question 2: Critically evaluate Capital One's approaches to Customer Retention and Customer Termination and explain how this relates to the practice of Relationship Marketing. 6 Question 3: Critically evaluate Capital One's approach to Internal Marketing and how this supports the Customer Service Proposition. 10 Question 4: Discuss the extent to which elements of the Service Profit Chain are evident at Capital One and debate whether this adds more value to the customer or to the organisation. 14 References & Bibliography 18 Question 1: Critically evaluate the Business Model and the Information Based Strategy of Capital One and relate this to the theories that underpin Relationship Marketing. Capital One's business model recognizes that each customer requires a different product and service benefits from a credit card provider, and acknowledges that if...
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