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Country risk analysis of Starbucks in Israel
Member rating: No Rating | Words: | Submitted: Thu Sep 30 2004
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COUNTRY RISK ANALYSIS OF STARBUCKS IN ISRAEL Introduction "Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment -- primarily through its company-operated retail stores. In addition to sales through their company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. The company's objective is to establish Starbucks as the most recognized and respected brand in the world. To achieve this goal, Starbucks plans to continue to rapidly expand its retail operations, grow its specialty sales and other operations, and selectively pursue opportunities to leverage the Starbucks brand through the introduction of new products and the development of new distribution channels" (The Company). Starbucks is considering expanding into the Israeli restaurant industry to see if there are opportunities for growth. Currently, Israel is a technologically...
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