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Business Plan for The Mommy - May I Muffin Company, Inc. GM560 - Entrepreneurship and Small Business Management Professor Rigobert Diaz, DPS Keller Graduate School of Management October 25, 2007 Submitted by: Jean-Richard Chéry D00666600 . I. The Executive Summary The Mommy-May I Muffins Company, Inc., is a new company based out of Jersey City, NJ. We develop and market wholesome muffins made from all-natural ingredients, supplying parents with a healthy snack alternative for their families. These muffins are known as Mommy-May Muffins. Its founders, Cherelle Cargill and Jean-Richard Chéry, who developed the recipes out of a desire to serve their children delicious snacks that were free of artificial colors, artificial flavors, and preservatives, manage the company. This plan will serve as a living document of our growth, and will be updated quarterly. II. The Industry Analysis The packaged baked goods and retail foods industry is a major industry worth $300 billion per year, according to CNN Business News. It includes some...

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