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Using the Grounded Theory to explore people’s views on animal use: What factors influence people when they consider their views on animal use?
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Social Psychology Year 2 Qualitative Methods Using the Grounded Theory to explore people's views on animal use: What factors influence people when they consider their views on animal use? Word Count: 5800 Introduction: Social psychologists use the term 'attitude' to refer to people's evaluations of virtually any aspect of the social world. People can have favourable or unfavourable reactions to issues, ideas, specific individuals, entire social groups, objects and even animals (Baron, Byrne, & Branscombe, 2006). Often, attitudes are ambivalent in that we evaluate the attitude object/issue both positively or negatively. Attitudes are often acquired from others through social learning (classical conditioning, instrumental conditioning or observational learning. Strong attitudes are most likely when they are based on extreme beliefs and personal experience with the attitude object which thereby is more likely to affect their behaviour (Baron, Byrne & Branscombe, 2006). One issue of the social world that people often form strong attitudes towards...
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