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The Olympic movement has survived over 100yrs. Explain the reasons for its survival, giving examples of political and other scandals, which have affected the movement.
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The Olympic movement has survived over 100yrs. Explain the reasons for its survival, giving examples of political and other scandals, which have affected the movement. Discuss with reference to the charter and the ideal of olympism whether the modern Olympic games are still the event De Coubetin started. Can olympism survive in the modern games? Olympic Marketing The 1984 games in Los Angeles was the first successful era of corporate sponsorship. The organisational committee separated sponsors into three categories Official Sponsor, Official Supplier and Official Licensee. The profit was $215 million. This is when the Olympic started to be recognised as a multi-million Pound competition, now everyone wanted to get in on. In 1985 the IOC created The Olympic Partner (TOP) this would diversify the revenue base for the games. TOP was made up of multi national organisations. In return for there financial commitments they where guaranteed exclusive and worldwide marketing opportunities. Although...
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