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Understanding Society - Assessment Sports Fan Research - qualitative and quantitative methodologies Sports fan research normally consists as either qualitative or more often quantitative methodologies. In this work the strengths and weaknesses of the above will be discussed and may produce the argument that a single methodology may not be as strong as possibly using mixed methodologies. It consists of cognitive, affective, and behavioural components. Most existing work has tended to favour quantitative methodologies. (Such as Branscombe & Wann, SNCCFR). King has researched the qualitative method. There's little or no research which actually combine the two methodologies. "The choice of research design must be appropriate to the subject under investigation" (Patton). So the nature of sports fandom will have implications for the choice of suitable methodology. Branscombe & Wann stress that cognitive and affective, as well as behavioural components are significant. This dimension is also noted by other authors, such as...

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