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Soccer: Why It Can't Make the Big Time in the U.S.A.  

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Soccer: Why It Can't Make the Big Time in the U.S.A. Soccer - or football (or foosball or futbol), as it is called by the rest of the world outside the United States - is surely the most popular sport in the world. Every four years, the world championship of soccer, the World Cup, is watched by literally billions all over the world, beating out the United States professional football's Superbowl by far. It is estimated that 1.7 billion television viewers watched the World Cup final between France and Brazil in July of 1998. And it is also a genuine world championship, involving teams from 32 countries in the final rounds, unlike the much more parochial and misnamed World Series in American baseball (that doesn't even involve Japan or Cuba, two baseball hotbeds). But although soccer has become an important sport in the American sports scene, it will never make...

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