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Rugby and New Zealand national identity - "A little bit tough - rise and fall of rugby man".  

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Dongdong Zhang Jan Sinclair & Matthew Bannister FTVMS 100 5 Feb 2004 Meanings and Social Contexts Rugby and New Zealand national identity - "A little bit tough - rise and fall of rugby man" "The appearance of naturalness is always a construction". Naturalness here indicates the appearance that is as close as to the reality. However, the reality itself differs in different people's point of view, therefore how audiences make reception depends on what texts the producers use. Sports influence the identities of even those who claim no interest in sport and that despite claims of disinterest from these people that it impossible to completely avoid the effect that national sports have on identity as 'many collectively experienced and consumed popular cultural forms are far from a matter of individual choice, but are bound up with the political dynamics within and between societies.' (Roche 2000: P178). The above quote correctly demonstrates the theory how rugby affects New...

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