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For my case study report I have selected Manchester Untied and their joint partnership deal with the New York Yankees that was formed in February of 2001.
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For my case study report I have selected Manchester Untied and their joint partnership deal with the New York Yankees that was formed in February of 2001. The deal has been called a strategic alliance between the two sports teams. A statement regarding the partnership stated that the teams would be (?) 'sharing marketing information, developing sponsorship and cross promotional programs, and selling products from all franchises in individual team stores'. This is the first deal of its kind and has been described as 'groundbreaking' and 'revolutionary' by some parts of the media. The main pressure behind this deal is the ever-increasing demand for financial resources within sports teams, as teams try to be as successful as possible they all need to spend money. With the emphasis on succeeding in Europe the main driver for top football teams these days and the development of the Champions League Manchester United now...
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