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Hannah Ingram Commercialisation In Sport. The media is now more powerful and pervasive than ever before; in today's world it's impossible to go anywhere or to read a magazine or watch TV without a sports star encouraging you to buy the latest craze item. Whether it's trainers, clothing, perfume or a car a sports personality will endeavour to sell it to you. The advertisement market loves to use sports people to sell their products, as they know these people attract an eclectic range of attention and puts their product in the "public eye". Popular sports stars now earn as much through advertising as they do from competing and there are many examples of this. Probably the best-known sports star in Britain is David Beckham who earns in the region of £4.6 million a year playing for Manchester United. His personal sponsorship deals include products such as; Adidas, Pepsi and Police Sunglasses. All...

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