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English Coursework Commercialisation In Sport It is not possible in the modern world to read a magazine or watch TV without a sports star encouraging you to buy many different items. Whether it is footballs, trainers, watches or washing powder a sports personality will try and sell it to you. The advertisement market loves to use sports people to sell their products as many people know and follow them. Popular sports stars now earn as much through advertising as they do from competing and there are many examples of this. Probably the best-known sports star in Britain is David Beckham who earns in the region of £4.6 million a year from his club Manchester United. While many people think this is too much for kicking a football around a field he earns more from people who want themselves and their product to be associated with him. His many sponsorship deals include;...

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