The Study of Gender-Based Stereotypes and Their Potential Impact to the Organization
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Running head: MEN AND WOMEN OF THE CORPORATION Gender Roles: The Study of Gender-Based Stereotypes and Their Potential Impact to the Organization Student ID: 2540 (AP202) Southern Cross International College (Path Education Singapore) Gender Roles: The Study of Gender-Based Stereotypes and Their Potential Impact to the Organization The study of gender in organizations constitutes a major development in the sociology of gender. And stereotypical perceptions and feminity are hardly new. Throughout history, both men and women have been rewarded or penalized for adhering, or not adhering, to societal norms and models of appropriate communication behaviors for men and women. Now, as we venture into the twentieth century, rigid adherence to the communication behaviors dictated by gender-based stereotypes is not in our individual, dyadic, or collective best interest. Males and females now are working side by side in the marketplace, as more and more females are working outside the home. The gender perspective provides for...


