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EDUF111 Reading Assignment 1. Television, Modelling and Imitation. modelling: A procedure whereby a subject observes a model perform some behaviour and then attempts to imitate that behaviour. There are many who feel that this is the fundamental learning process involved in socialization. (Reber & Reber, 2001) Through models and imitation television characters have strongly influenced those who watch them. Children and adults are both susceptible to television's effect but the difference is that young children lack the perspective and critical reviewing skills needed to separate positive and negative influences (Santrock, 1999). I have chosen two shows, The Simpsons and ER, to examine the effects the characters have on viewers. ER screens on Thursday nights at 8:30pm, it is rated M, and aims at a mature audience while The Simpson's, rated G, airs new episodes Wednesday nights at 7:30pm but with repeats every day at 6:00pm. Who are the main characters and what types of models...

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