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- Words:
- 2163
- Submitted:
- Tue Jun 20 2006
... Kathryn Smith 20089003 PSY2004AS - Personality and Social Psychology Essay Kevin Buchanan What has the experimental study of attitude change told us about the process of persuasion? Studies have always been interested in factors that make arguments persuasive long before psychology was established as a separate discipline. Philosophers such as Plato have devoted much effort into understanding the principles of persuasion. The art of persuasion is truly ancient. Therefore suggesting that the persuasion process could be based on a philosophical analysis or swaying an audience. A link between source (the persuasive), message and audience is established. I will look at these factors separately and understand how the experimental study of attitude change has helped influence the process of persuasion. McGuire (1968) examined the links to see if they promoted or inhibited the learning and acceptance of the persuasive communication, therefore facilitate or inhibit change. There are two major processes identified on the impact of a
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