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Group influence is more important in determining behaviour than personal characters. Discuss.  

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GROUP INFLUENCE IS MORE IMPORTANT IN DETERMINING BEHAVIOUR THAN PERSONAL CHARACTERS. DISCUSS. There is wide agreement among social psychologists that people behave differently in interpersonal settings than in collective or group settings. Indeed there is ample empirical evidence, some of which will be examined in detail below, for what appears to be a "discontinuity" between the behaviour of people acting as individuals and the behaviour of people acting as group members. A key element of the approach to this question is the distinction between the individual self (or personal identity) and the collective self (or social identity). It is hard to provide a comprehensive definition of a group. Group dynamics expert Marvin Shaw (1981) argues that all groups have one thing in common: their members interact. He therefore defines a group as two or more people who interact and influence one another. John Turner (1987) notes that groups perceive themselves as "us" in...

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