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Nicholas Butt Page 1 26th January 2004 Psychology: Individual in Society Evaluate the Alternatives to Trait Approaches to Personality Personas (Latin) the role that one assumes or displays in public or society; one's public image or personality, as distinguished from the inner self. 'Persona' describes the underlining basis for a definition of personality - being a 'mask or façade' and therefore is what makes individuals distinctively themselves. At the centre of personality theory is an interest in individuality - the occurrence of individual differences where biological or social pressures are the same or indeed the converse.1 Definitions of personality vary over a wide spectrum of people, the 'correct' definition depending upon the perspective and the context in which it is used. Personality is a constitutional quality of every human being and has been subject to many investigations and experiments by personologists throughout time. Numerous theories and approaches have been conceived as to accurately describe and...

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