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Discuss research into the effects of the media on pro and anti social behaviour. There is an abundance of research into the effects media has, but mostly on children, and mostly regarding aggression or violence. However there are pro social studies. In 1973 Friedrich and Steiner studied American Pre-School children, who watched a television program called "Mister Rogers Neighbourhood." This programme is pro social and non violent. There were children who watched neutral or aggressive programmes to study the effects other programmes may have. After the programme the kids who watched the pro social TV, were more helpful and they remembered much of the pro social information. They became increasingly helpful if they role played pro social events from the programme. Another pro social study was by Sprafkin, Liebert and Poulos in 1975. They studied 6 year olds. Some kids watched an episode of "Lassie", which involved a heroic scene were a boy rescued a...

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