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Critically discuss the merits and limitations of the ‘Effects Tradition’ in media audience research. Draw on at least two theorists in your answer
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CU266 Media Audiences Milly Williamson 02023037 Q: Critically discuss the merits and limitations of the 'Effects Tradition' in media audience research. Draw on at least two theorists in your answer. The effects of mass media on individuals in society are something that is a constant topic of debate. With continuous technological advancements the range of media available to the public is indeed increasing on a large scale. The effects of mass media on individuals, the majority of the time tends to be depicted in a negative nature. There is one type of medium that is seen as the ringleader in 'feeding' society with these socially unaccepted images and is always at the forefront of constant criticism and that is television. Television is a highly debated topic and is constantly targeted and used as a scapegoat for the rise in anti social behaviour within society. There has been various theory and...
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