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According to social identity theory individuals hold conceptualisations of the self at both an individual and a social level
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According to social identity theory (Tajfel & Turner, 1986), individuals hold conceptualisations of the self at both an individual and a social level (as cited in Ellemers, Spears & Doosje, 2002). In contrast to characterisations of personal identity, which may be highly idiosyncratic, social identities assume some commonality with others; therefore, our social identities are grounded in our perceptions of social group membership (Deaux, 2001). These perceptions include an acknowledgment of, and comparison with other social groups to which we do not belong, and they create boundaries between conceptions of 'us' and 'them' (Friese, 2001). Since its original formulation, social identity theory (SIT) has grown to become a major psychological perspective on the social group, and inter group processes and relations (Augoustinos & Reynolds, 2001). SIT assumes that people are motivated to think well of themselves; at the level of personal identity, this manifests itself as a drive for positive...
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