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“The Barnum Effect” states that individuals are likely to accept general personality descriptions, this study aims to test this theory and further the research
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Hannah Baumer The difference in acceptance of personality descriptions when known to be randomly selected or thought to be personal horoscopes Abstract "The Barnum Effect" states that individuals are likely to accept general personality descriptions, this study aims to test this theory and further the research by testing whether specificity has an effect on the accuracy rating. Participants were split into two groups: the general group and horoscope group, all were given a general personality description, the horoscope group were told these corresponded to their astrological signs and the general group were made aware this was a general description. Both groups rated the descriptions as fairly accurate, supporting "The Barnum Effect" as predicted. Using an independent t-test we analysed the results and found there was no significant difference between the two groups' ratings and therefore no effect was found through varying the specificity. However this finding may be due to only having two...
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