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When carrying out experimental research, one of the most important factors that psychologists have to consider is what variables need to be controlled and how that control is to be achieved.
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-When carrying out experimental research, one of the most important factors that psychologists have to consider is what variables need to be controlled and how that control is to be achieved. The study that I have chosen is Loftus and Palmer. Their experiment was on eyewitness testimony, and how reliable our memories really are. Controls used within this experiment were to prevent extraneous variables, as like in most experimental research. Some of the controls that were accounted for were that the participants all viewed the same video, this was to ensure that all participants were given a fair chance, and they were all answering questions on the same piece of material shown to each participant. Another control was the location of the experiment. All participants were in the same environment/location (lab experiment), which meant that extraneous variables could not affect the experiment and give other participants an advantage over others....
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