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To what extent are 'flashbulb memories' different from ordinary memories?  

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To what extent are 'flashbulb memories' different from ordinary memories ? Brown & Kulik (1977) introduced the term flashbulb memory to describe memories that are preserved in an almost indiscriminate way. They postulated that these flashbulb memories were indeed different from ordinary memories, with some defining characteristics such that these memories are thought to be photographic in their clarity and detail. Brown & Kulik (1977) proposed that idiosyncratic event details are remembered. These details help form what has been described as a "live" memory in that the "reception field" is remembered including 'where', 'when' and 'who with' factors of an event. Furthermore, when many people especially the media ask a common question such as "what were you doing when you heard the news". Many people claim to be able to remember such major moments with unusual clarity and vividness, as if the events were etched on their minds throughout their lives....

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