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Introduction The study I will be investigating is that of "Perceptual set". Perceptual set is a tendency for our perception of anything to be influence by both internal and external environment. The internal environment, for example, is when you may be very hungry and everything you see is perceived as being food, this will continue until the desire of consumption has been fulfilled. The external environment is somewhat similar, whereas you have just bought a certain type of car and now everywhere you turn you see the same car you just bought, although you may not have noticed it before. Throughout I will be using the study of visual perception i.e. "The Leeper Ambiguous Lady" study. I will use participants of both young and old age groups and let them observe the stimulus, I will then ask them if they saw the young face or the old face, as both faces cannot...

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