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The effect of eye contact on the success of leaflet distribution.
Member rating: No Rating | Words: | Submitted: Mon Dec 22 2003
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KIRSTEEN POOK SOCIAL INFLUENCE THE EFFECT OF EYE-CONTACT ON THE SUCCESS OF LEAFLET DISTRIBUTION ABSTRACT This study looks at the effect of gaze on the acceptance and rejection of leaflets in a field setting, based on ideas founded by C.L. Kleinke. It was hypothesised that "Participants will be more likely to accept leaflets from a distributor who makes eye-contact with them than they will be from a distributor who makes no eye contact." Experimenters were sent out in pairs (one as observer and one as distributor) and each pair offered leaflets twenty times either with eye-contact or without. The results recorded showed that more people accepted leaflets in the eye-contact condition. Analysis of these results showed that this difference between the two conditions was due to manipulation of the independent variable and not to chance fluctuations, and therefore the experimental hypothesis was supported. Of all the channels of nonverbal communication, gaze perhaps conveys the most...
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