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The aim of the experiment is to investigate the extent to which conformity occurs in the presence of previous estimations.
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| Submitted: Mon Mar 08 2004
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Introduction Sherif (1935) conducted a study where he investigated the emergence of group norms using the autokinetic effect. This is an optical illusion experience where a person is place in a totally dark room in which a stationary point of light appears to move because the persons perceptual system has no reference for it. Subjects were invited to estimate the amount of 'movement' they observed. They made their estimates in groups where each member could hear the others' estimates. Ultimately, the group members estimates converged into a middle-of-the-road 'group estimate'. This would appear to show an urge to conform. There is a general acceptance that 'social influence' can be seen to consist of two separate components: 'informational social influence', where we gain information from other peoples behaviour as a guide to what's going on, and 'normative social influence', where we conform to what we believe to be the norms of...
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