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The Effect of Colour Clothing and Skin Colour on Impression Formation Abstract: This study is designed to examine the notion that colour of clothing influences impressions formed about ourselves by others with regards to stereotyping and aggression. Vrij (1997) in particular conducted a study, which was used as a basis and extended. An opportunity sample of 24 participants was used, 12 of which were of white origin and the rest of ethnic origin (namely black). All participants were shown photographs (4 in total) of models (one black and one white) each wearing a black shirt and a white shirt and were asked to rate the pictures on how aggressive they thought the models looked, their perceived trustworthiness and their likeliness to start a fight. The findings supported previous results confirming that stereotypes are still used today when forming impressions. Introduction: Imagine meeting someone at the funeral of a mutual acquaintance, they are wearing...

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