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Project Brief Name: Rory Gilbert Centre: North Leamington School Candidate number: 2091 Title of Work: PB1: Identify the aim of the research and state the experimental/alternative hypothesis/es. (Credited in the report mark scheme) To investigate the effect of clothing trends on implicit personality theories as measured by participants rating of trustworthiness on a scale of 1-5, 1 being trustworthy, 5 being untrustworthy. The experimental hypothesis is "Clothing Trends will affect implicit personality theories and cause participants to score a "chav" lower on a trustworthiness test than a "formally dressed person"" And the Alternative Null hypothesis is "There is no significant effect of clothing trends on implicit personality theories and any significant effects are down to chance" PB2: Explain why directional or non-directional experimental/alternative hypothesis/es has been selected. (1 mark) The hypothesis I have chosen for this study is directional, I chose this because I believe that the clothing style of a so called "chav" will be stereotyped in the minds of our participants...

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