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Discussion The aim of the study was to investigate the effect of "chav" and "formal" clothing trends on implicit personality theories as measured by participant's rating of trustworthiness, and this was supported as a significant difference was found. The researcher's findings support the experimental, directional hypothesis that "Clothing Trends will affect implicit personality theories and cause participants to score a "chav" lower on a trustworthiness test than a "formally dressed person"" and therefore did not support the null hypothesis of "there will be no significant effect of clothing trends on implicit personality theories and any significant effects are down to chance" and therefore it was rejected. This was supported in the findings of the study in so far as the "chav" condition did indeed score higher in frequency and average on an untrustworthiness test than the formal condition. Although this overall finding was expected due to the findings of the background...

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