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Psychology Coursework: Introduction Attraction, or physical attraction, can be described as what romantically draws people together. The "Exchange Theory" developed by Thibut and Kelly (1959), explains that a relationship will be successful, dependant upon gains and loses by each person. This means it is rather like a "you scratch my back and I'll scratch yours" theory for a relationship. The Matching Hypothesis is the tendency for people to select their partners who are alike them in looks, or education or social upbringing. Relative to this theory, Towhey (1979) asked males and females how much they thought they would like a person whose photograph they had studied. They were also given biological information, such as height, age etc. The results showed that those who scored highest on the Macho Scale (dealing with sexist attitudes and stereotypes) were more influenced by physical attractiveness, compared to those scoring lower being almost unaffected. This doesn't...

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