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Investigating The Level Of Risk In Decisions Made By Individuals Vs. Groups
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Investigating The Level Of Risk In Decisions Made By Individuals Vs. Groups Introduction BACKGROUND RESEARCH Area of Study: Social Psychology People behave differently when in a group or by themselves. People are attracted to being in groups because members have roughly similar views. When we are in a group, social influence processes occur. Conformity is a day-to-day phenomenon - a change in behaviour or belief as a result of real or imagined group pressure (Kiesler and Kiesler, 1969). Stoner conducted a study in 1961 to compare the level of riskiness of decisions made by groups and by individuals. Participants had to choose between two alternatives in several dilemmas - one more risky (but with a more favourable outcome) than the other. His experiment was of a repeated measures design. His participants first answered the questionnaire individually, then as groups, then again as individuals for the third and final time. Some participants answered...
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