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Exploring the Existence And Influence of Gender Stereotyping on behaviour and decision-making through a Vignette Study.
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Exploring the Existence And Influence of Gender Stereotyping on behaviour and decision-making through a Vignette Study. Abstract. Knowledge is organised in the brain in schemas, which aids fast processing of information, but can also lead to stereotyping and distortions of new information, as the brain tries to categorise new information. To explore these stereotypes (specifically gender) and how they affect behaviour, participants were presented with a short paragraph describing either a male or female giving directions, and asked how much further they would drive. The results showed that participants would drive further when a female had directed them. This suggests that gender stereotypes do exist and that they are a strong subconscious influence on our behaviour. Method Design. The experiment was a between-participants design, as a within-design would have allowed the participants to see the difference in the conditions and therefore work out the point of the experiment. The Independent Variable (IV) was the sex...
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