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Describe and evaluate Kelley's covariation-based account of causal attribution.
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Describe and evaluate Kelley's covariation-based account of causal attribution. The study of causal attributions aims to infer the processes by which people interpret why things happen in the world around them (Baron & Byrne, 2000). What may a person attribute their exam failure to? Would an observer of a car crash ascribe the causes to one particular driver, the vehicles involved, the specific circumstances on the road, or to one of numerous other sources? Kelley (1967; 1971; 1972 as cited in Kelley 1973) developed Heider's (1958, as cited in Kelley, 1973) theory that humans act as naïve scientists attempting to correctly determine causality in everyday life. In view of this Kelley (1973) built his covariation-based theory of causal attribution around the statistical technique of analysis of variance (ANOVA) suggesting that when a perceiver has the opportunity to make multiple observations they determine their attributions within this scientifically based framework....
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