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Comparing Heart Rate, Blood Pressure and Subjective Measures of Arousal Whilst Being Subjected to Different Emotional Content.  

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COMPARING HEART RATE, BLOOD PRESSURE AND SUBJECTIVE MEASURES OF AROUSAL WHILST BEING SUBJECTED TO DIFFERENT EMOTIONAL CONTENT Abstract This experiment investigated the effects of different emotional content on emotional arousal. The design method used was a within subjects design. Emotional arousal was measured by gauging the participants' heart rate, using Biopac ECG computer software, blood pressure and completion of a Visual Analogue Scale (VAS) by the participant, as shown in appendix A. Results showed that funnier or more dramatic emotional content led to a greater variety in emotional arousal. More humorous content also resulted in a more positive mood. Introduction There are many theories in relation to emotional arousal. The James-Lange theory of emotion argues that an event causes physiological arousal first and then this arousal is interpreted. Only after interpretation of the arousal can emotion be experienced. If the arousal is not noticed or is not given any thought, then an emotion...

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