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An investigation of sex stereotyping It has been suggested (Buchanan et al., 2002) that the use of "schemas" is an effective and efficient way to make sense of our rich and complex social experiences. However, schemas are based on generalisation, which can produce stereotyping. The present experiment examines sex stereotyping by presenting participants with information provided by a male or female source and examines how the sex of the source affects participants' interpretation. Although no statistically significant difference was found between the two conditions, the experimental hypothesis - that sex stereotyping does occur - cannot be completely rejected, as small sample sizes and skew of data mean that such an effect may have gone undetected. Introduction General Overview As our cognitive processes happen in a rich and complex social environment, our social experiences influence the way we think, judge and make decisions about complex "social objects". Social objects include type of person, social situation...

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