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Short term sensory store (STSS).  

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Sensory Memory preserves information in its original sensory form for a brief time, usually only a fraction of a second. Sensory memory allows the sensation of a visual pattern, sound or touch to linger for a brief moment after the sensory stimulation is over. In the case of vision, people really perceive an afterimage rather than the actual stimulus." Short-term Memory is a limited capacity store than can maintain unrehearsed information for about 20 to 30 seconds. In contrast, information stored in long-term memory may last weeks, months or years. Actually, you can maintain information in your short-term memory for longer than 30 seconds. How? Primarily, by engaging in rehearsal - the process of verbalizing or thinking about the information...without rehearsal, information in short-term memory quickly decays with the passage of time." You can increase the capacity of your short-term memory by combining stimuli into larger, possibly higher-order, units called chunks. A...

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