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Memory This essay will describe two models of memory in the cognitive approach. The first, the multi-store model, also known as the modal model or stage theory, was developed by Richard Atkinson and Richard Shiffrin in 1968. The second model was developed by Fergus Craik and Robert Lockhart in 1972 and describes different levels of processing. The multi-store model was one of the first general theories about the memory and is the most widely accepted cognitive theory. It is divided into several stages and Atkinson and Shiffrin stated that there were in fact three different kinds of memories. All your senses (touch, taste, smell, sight and hearing) belong to the sensory memory. The short-term memory is temporary and time-restricted whilst the long-term memory is more or less permanent. Two types of the sensory memory have been defined, the iconic and the echoic memory. When a person sees things, the visual stimuli enter...

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