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Effect of presentation mode on recall of news infromation
Member rating: No Rating | Words: | Submitted: Tue Jun 20 2006
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EFFECT OF PRESENTATION MODE ON RECALL OF NEWS INFROMATION ABSTRACT A media comparison study was conducted to compare undergraduate's recall of news information presented in three different conditions; to establish which form of medium is most effective in conveying information. A sample of 93 psychology undergraduates were presented with a series of violent and non violent new stories; either audio-visually, in audio or in print. Immediately after presentation, subjects were tested for cued recall of story content. Significant result of presentation medium and content type was found. As predicted recall of information was best in the print and was worst in the audio condition. Overall violent content was recalled better than non-violent content, especially in the audio-only and print modes. Statistical results indicate that reading the news produces a much more effective retention of information than listening or watching the news. This also confirms previous findings on adults that recall of material...
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