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DISCUSS THEORIES OF MEMORY. WHICH DO YOU FIND MOST CONVINCING? DL 06.11.01 Memory, "the retention of learning and experience" is now more often studied from an information-processing point of view, and is generally accepted as representing the processes of encoding, storage and retrieval of information (Gross, 2001). Many theories of memory have come to light since the first studies of memory by Ebbinghaus (1885: cited by Gross 2001), and each theory has those opposing. Atkinson & Shiffrin's multi-store model remains a highly influential basis to other memory models. The multi-store model places an emphasis on short-term memory (STM) and long-term memory (LTM) as it views each as permanent "structural components" of the memory system, and tries to describe how information flows from one storage system to another. The model shows how raw sensory information is temporarily stored in our sensory memory whilst it is scanned and matched with information from our long-term memory....

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