"Marketing Maidenhead"

... Introduction: I am a business student studying at Maidenhead College in my second year of A Levels, in my second year we are required to produce a piece of course work to submit to the exam board in January. My class and I were approached with a request for help from Martin Fletcher Maidenheads town manager, who asked if we could help him research and show the reasons why Maidenhead is considered as the second town in the county and what the town could collectively do to increase peoples opinion of the town, in order to encourage people to use the town more often and to improve peoples knowledge of services offered in the town and the advantages to using the town! We accepted his offer with open arms as we thought that it would be an interesting project, and that as it is most of our local town it could be interesting

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