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Hypothesis 1The retailing experience in ‘The Oracle’ is more enjoyable than at either ‘The Broad Street Mall’ or the ‘High Street’.
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The Hypotheses The purpose of this section is to outline the hypothesis of this investigation and the methodology behind them. Hypothesis 1 The retailing experience in 'The Oracle' is more enjoyable than at either 'The Broad Street Mall' or the 'High Street'. The aims of this hypothesis are to investigate what makes a retailing location enjoyable and whether new developments create a better experience than previous developments. Put into contexts of this investigation I am trying to determine if 'The Oracle' provides a better shopping experience than either of the other two locations, and, if so, why? What I hope to achieve from this hypothesis is a concluding statement confirming or disproving the hypothesis. This would be a most useful result as it may show a generic trend throughout the country - this assumption can be made on the basis that new retailing developments are built to similar specifications. The methodology of this hypothesis are...
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