The Gain and Loss of Naming

... What do we gain and what do we lose when we name something? When we name something, we are literally classifying that object or person and thus losing or manipulating the knowledge that surrounds its appearance, etc. By naming something - (i.e. an object), we run the risk of not describing its appearance accurately and being misleading. An example of an object/product being deceivingly named is the Coca-Cola Company's alternative to the original version - Diet Coke, formally known as Diet Coca-Cola (also known as Coca-Cola Light or Coke Light). By placing the word 'diet' in the product name, it automatically seems like a healthier alternative to the original Coca-Cola. The difference between the two is that Diet Coke contains no sugar, instead - an artificial sweetener called aspartame. Diet Coke was sweetened with aspartame after the sweetener became available in the U.S in the '80s. However, to save money, this

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