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Two theories of Crowd behaviour 1. Deindividualisation theory (Festinger) 2. Collective unconscious theory LeBon (1895) Deindividualisation theory (Festinger et al. 1952) In crowd or large group there is a loss of sense of personal identity. We become more anonymous. Control over our own behaviour is weakened and we are less concerned with observing social norms. In a crowd or large group there is less concern with how our behaviour will be evaluated. There is also less likely to think of the consequences. Our inhibitions are lowered and aggression becomes more likely. One tends to relinquish personal control. Reasons why deindividualisation leads to aggression 1) Diffusion of responsibility: As an individual we take full responsibility for our actions. As a group responsibility is shared 2) Disinhibition: As an individual we are easily identifiable. Less easily identifiable as a group. Less likely to lead to unpleasant personal consequences. Fear of punishment reduced. Lose our inhibitions - free to...

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