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"Plataus formato spauda".
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- Mon Dec 22 2003
... KTU Dizaino ir technologiju fakultetas Grafiniu komunikaciju ininierijos katedra Skaitmeniniu reklamu teshnologiju Referatas "Plataus formato spauda" Darba atliko: Vilma Bacenaite Db2/8 Darba prieme: doc. K.Vaitasius Kaunas, 2003 Reklama - tai samojinga, neprievartine moniu poveikio forma, kuria siekiama, kad jie atliktu tam tikrus veiksmus, pavyzdiui, pirktu tam tikras prekes, remtu vienas ar kitas politines partijas, visuomenines organizacijas ir t.t. Todel reikia skirti apskritai reklama ir prekybos reklama, kaip viena i realizavimo politikos, prekybos marketingo instrumentariju. Prekybos imones reklama, pateikdama potencialiems pirkejams informacija apie prekes, paslaugas, imone, siekia suadinti nora apsilankyti imoneje ir isigyti siulomu prekiu. Reklamos tikslas iplaukia i imones marketingo, o is savo ruotu i imones bendruju tikslu. Reklama gali buti siekiama padidinti ar ilaikyti prekybos imones ar tam tikru joje realizuojamu prekiu apyvarta, supaindinti su naujomis prekemis, ar naujai atidaryta parduotuve, informuoti apie kainu sumainima, teikiamas paslaugas ir t.t. Reklamos tikslas i esmes lemia ir reklamos objekta. Paprastai skiriamos dvi objektu grupes: prekes reklama arba tiesioginio poveikio reklama, prekybos imones arba
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