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Business IA proposal
- Words:
- 641
- Submitted:
- Fri Nov 13 2009
- Mark submitted by Author:
Have a little read: ... IA Proposal Research Question: To position Uni Ads as the number one ad agency company in Hyderabad, Andhra Pradesh, India. Theoretical Framework: a) Rationale for study: Uni Ads is an ad agency which has been set up in 1982. Throughout its 27 years of existence in Hyderabad, it has also spread to the rest of the state of Andhra Pradesh. Recently, the company is being challenged by various competitors such as Prakash Arts, Ad Age and iCatch within the city of Hyderabad. I have decided to do my research in this company to explore it's problems and how to improve its overall turnout so that it positions itself as the number one ad agency within the city of Hyderabad. b) Areas of the syllabus covered: My research focuses on putting Uni Ads as the number one ad agency within Hyderabad and therefore I would like to investigate this with the help of market positioning.
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