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Business IA

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Wed Oct 07 2009
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Have a little read: ... ACKNOWLEDGEMENT I'm grateful to my Business and Management teacher Mrs. Indira Lokesh for her valuable guidance and continuous suggestion which were very significant. I also would like to appreciate to Mr. Lee Sang Beom, Mr. Jang Hyun Pyo, and Mr. Hong Eun Pyo the managers of Renault Samsung Motors, for providing valuable information. TABLE OF CONTENTS Page No. 1. EXECUTIVE SUMMARY 8 2. RESEARCH PROPOSAL 3. INTRODUCTION 9 2.1 About the Company 2.2 Products of the Company 2.3 The case definition 4. METHODOLOGY 10 5. FINDINGS 11 6. ANALYSIS 6.1 Competition- Based Pricing Strategies 13 6.2 Position (Perception) Map 15 6.3 Market segment 16 6.4 Price Elasticity of Demand (PED) 17 6.5 Sales Revenue and Product Life Cycle 19 6.6 Relationship between Price Elasticity of Demand and Product Life Cycle 21 6.7 PEST Analysis 22

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