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Communication Studies Portfolio Unit One Author: Mark Tyrrell Self-Identity & Group Identity: Why do people subscribe to group identities? Nowadays, people express their identity through the people they socialise with, and often the interests they share with them. We don't invent our identity, we choose one. We never invent our own fashion or lifestyle, we just copy others'. If you create your own style you are one of a kind, you are rootless and therefore alone. Whatever our claims of being individualistic, no one really desires this. We don't primarily choose brands, we choose a culture, or rather the people associated with that culture. Whether you wear torn jeans or like to recite poetry, by doing this you make a statement that you belong to a group of people. This is how we really choose who we are, by deciding who we want to be like and demonstrating this to other's in various often subtle ways....

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