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Unraveling of cultural meaning and sociological dimensions of Sex and the City by means of an ideological analysis  

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In 1998, TIME Magazine ran a front-cover story questioning the relevancy of feminism today. It asked: "Is feminism dead?"1 (Bellafante 29/06/98). The breeding pit of Naomi Wolf, Gloria Steinem, Germaine Greer and the rest of radical clan had allegedly been buried. Instead, fictitious feminist icons like Ally McBeal, Bridget Jones, the Spice Girls, Charlie's Angels, Buffy the Vampire Slayer, or Carrie Bradshaw, have taken part of the flightiness of contemporary feminism. The newfangled feminist motto, as the Spice Girls proclaimed, is Girl Power - and that's as far as it goes - muting the traditional voices of a civil rights movement which once declared the 'personal to be the political'. The shift from a radical movement to a rather disinterested feminist condition is particularly evident in the TV hit-series, Sex and the City. The widely-acclaimed show has popularly blended upbeat feminist maxims with the everyday-life of four single women in their...

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