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Titanic  

Member rating: 10 out of 10 stars (1 vote) | Words: | Submitted: Mon Dec 11 2006

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At the turn of the twentieth century Great Britain was pre-eminent; her largest shipping companies, Cunard and White Star, since the earliest days of transatlantic travel, battled for the greatest share of passenger business. By 1902 White Star had been purchased by J. Pierpont Morgan's International Mercantile Marine Company (IMMC) whose dream was to monopolize North Atlantic shipping, eliminating competition and standardize the cost of travel and freight. Joseph Bruce Ismay, Chairman and Managing Director of the White Star Line was an intelligent businessman. Son of Thomas Ismay, the Line's founder, he negotiated White Star's purchase by the International Mercantile Marine Company. At the age of 41, he was head of one of the largest shipping organizations in the world. Ismay keenly observed the developments of his rival Cunard, and at a dinner party at the home of shipbuilder Lord Pirrie in London, Ismay talked about a new class of...

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